Cheeky Hard Iced Tea, a trailblazer in the New Zealand RTD market, sought to enhance its digital footprint and brand identity to align with its unique market position. Our team was tasked with the creation of a dynamic new website and a rejuvenated brand identity, reflecting Cheeky's commitment to innovation and its unique offerings of non-carbonated, low sugar, and low-calorie alternatives in the alcohol industry.

In the creation of the Cheeky Hard Iced Tea website, we focused on encapsulating the brand's core attributes of freshness, fun, and user accessibility. This new digital platform was innovatively designed to reflect Cheeky's position as a trailblazer in the New Zealand RTD market. Key features included SMS Login Integration for secure and convenient user access, an engaging Spin to Win feature within the Collect-to-Win competition to enhance user interaction, and a Unique Code System for promotions, encouraging product purchase and customer engagement.

We also emphasized clear promotional elements and comprehensive prize details and notifications, fostering trust and transparency with consumers. This strategic development not only aligned with Cheeky's unique market position but also significantly boosted the brand's marketing effectiveness and sales, demonstrating a successful fusion of technology and user-centric design to drive business growth.